# Bertino Consulting

> Bertino Consulting is a Stockholm-based design consultancy run by partners Joe Bertino (content design) and Jennie (product design). We partner with ambitious companies to design and deploy innovative and friendly customer experiences.

## About

Bertino Consulting is a two-partner consultancy based in Stockholm, Sweden. The partners work embedded in client teams, as fractional advisors, and on fixed-scope projects and workshops, across content design, product design, and design operations.

Clients include Klarna, Volvo Cars, Mojang Studios, Zettle by PayPal, Tink by Visa, Trustly, Stadium, and Åhléns.

## Team

### Joe Bertino, Partner and Lead Content Designer

For over a decade, Joe has worked with leading fintechs, including Klarna, Tink, and Trustly, writing and designing content that ensures compliance and drives sustainable growth. Today, that same approach extends beyond fintech into media and gaming.

His current embedded assignment is with Mojang Studios, where he ships copy to code alongside designers and engineers from Minecraft's core UI and design system teams.

Originally from upstate New York, Joe has worked with agencies and startups across New York City, San Francisco, and Copenhagen. He has been based in Stockholm since 2014.

### Jennie Bertino, Partner and Lead Product Designer

Jennie has spent over a decade designing digital products from first sketch to launch, for brands including Åhléns, Electrolux, SJ, and Zettle by PayPal. She works end to end, from research and journey mapping through interface and service design.

Her current embedded assignment is with Volvo Cars, where she leads UX for the shopping and retail cluster.

Originally from northern Sweden, Jennie has worked with agencies and startups across New York City, San Francisco, and Copenhagen. She has been based in Stockholm since 2014.

## Services

- Embedded consultant (full-time, from 6 months): One of us joins your team and owns an area of the product. We learn your context, shape the flows, design how your assistants behave, coach your team, and iterate on live results.
- Fractional advisor (part-time, retainer scoped): Senior support for designers and design teams who don't have a senior peer in-house. We review work, set priorities, and help shape how the team operates, across product design, content design, and design ops.
- Project (usually a 2-week sprint): A fixed-scope engagement that ends in something your team can act on: a redesigned flow, an audit with a prioritized fix list, or a concept for a new feature.
- Workshop (full or half day): One focused session on a single problem, such as mapping a customer journey, auditing content, or defining an agentic use case. You leave with the problem mapped and the next steps ranked.

## Topics

Bertino Consulting works on:

- Content design and UX writing
- AI content systems: the guidelines, prompts, skills, and evals behind product content
- Copy-to-code workflows
- Design system language and terminology
- Product design, from research and journey mapping to interface and service design
- Conversational and agentic experience design
- Content strategy for fintech and regulated industries
- Embedded and fractional design leadership

## Builds

- [Signals](https://signals.bertino.co): See how content design is evolving, based on what content design job postings ask for
- [Stitches](https://sayitwithstitches.com/): Create custom embroidery patterns
- Highlights (coming soon): Send copy for quick and easy feedback
- Lineups (coming soon): Share hockey lineups with friends

## Contact

- Web: https://bertino.co
- Joe Bertino: joe@bertino.co, https://josephbertino.com, https://www.linkedin.com/in/jjbert/
- Jennie: jennie@bertino.co
- GitHub: https://github.com/bertinoco